Leaning In to Your Brand’s Community

Podcast

May 18

This week, Erica and Cassie sit down with Daily Drills founders Kennedy Crichlow and Mary Ralph Lawson Bradley ("Kenn" and "Ralph") to chat through their brand marketing and launch strategies, how to work with your BFF, and their best career advice.

Here's a peek at what we cover in this episode:

[00:03:30] - Kenn and Ralph walk us through their marketing backgrounds and the launch of their clothing brand, Daily Drills. You'll hear why they focus on building a community, the power of just starting, and how they developed a solid (but fun!!!) brand identity.

[00:13:32] - Kenn and Ralph share how they marketed the initial launch of the brand with a low budget, and how support will follow when you have quality product.

[00:17:13] - Kenn and Ralph explain what their tasks look like as founders, their best advice for getting clear on what you're good at and what you like to do then delegating the rest, and the key to working alongside your BFF.

[00:24:09] - Kenn and Ralph reveal their current marketing strategy and the "why" behind it, how letting people in to celebrate with the brand is one of their secrets of success, and the ways they lean in and listen to their community.

[00:32:19] - Kenn and Ralph let us in on their content cadence for new product/collection drops.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Kennedy + Mary Ralph's episode:

Top Tips for Creatives | Lisa Meyer of Beekman 1802

How to Build Brand Loyalty | Kara Salazar of Southwest Airlines

Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty

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