Local Businesses: Enter Your (Online) Reputation Era
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship.
[00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation.
[00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community.
[00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Emily's episode:
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Small Business Marketing 101 | Karen Danudjaja of Blume
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Follow along with Yelp: Instagram | Behind the Review Podcast
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