The Art of Showing Up in Unexpected Places
This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through her day-to-day tasks in content strategy and creation, gives us a behind-the-scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also shares her best advice for marketing teams looking to elevate their content, find interesting ways to join the conversations already happening online, and show up in unexpected places to create memorable brand moments.
Here's a peek at what we cover in this episode:
[00:04:16] - Izzy shares her background in marketing, from running the social media channels and influencer community for Wilde Chips to meeting her current boss at an industry event (ExpoWest) and transitioning onto the OLIPOP team. She also walks us through what her day to day looks like as OLIPOP's Content Manager and the marketing channels they're focused on as a team.
[00:09:33] - Izzy explains how she and her team stay organized with content strategy and creation and gives us the inside scoop on some of her favorite projects she's worked on at OLIPOP.
[00:12:48] - Izzy dives into the OLIPOP team's content strategy and how they're speaking to consumers on social. We chat briefly through their recent campaign with Camila Cabello, noting the impact of meaningful storytelling anchored in sharing a beverage with a friend. Izzy also shares how OLIPOP is constantly staying a step ahead of current trends and brainstorming ways to naturally incorporate the brand into conversations already happening online.
[00:16:42] - Izzy shares her best advice for elevating your brand's content strategy and reveals the tools she uses to monitor, measure, and analyze the success of OLIPOP's content. She also shares some valuable advice for younger professionals looking to grow into a content or social role.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Izzy's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Getting Silly on Social Media | Jack Hailey of Chili's
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
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