Product Marketing 101: Your Go-To-Market Toolkit
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode:
[00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far.
[00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch.
[00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team.
[00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jalen's episode:
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
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LINKS:
Connect with Jaylen on LinkedIn
Shop Rare Beauty at Sephora | Shop rarebeauty.com
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