How to Build Brand Loyalty
Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6! This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines. We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media.
Here's a peek at what we cover in this episode:
[00:03:28] - Kara shares her experience transitioning from the beauty industry to the travel industry, and how the "hub and spoke" model works for the Southwest Airlines Social Business team.
[00:12:18] - Kara breaks down the process of creating an influencer campaign from start to finish, and how to identify the right influencers for your brand.
[00:17:01] - Kara provides insight on what makes a great influencer pitch and how to determine the budget for each individual influencer.
[00:18:43] - Kara shares more about the internal social media strategy at Southwest Airlines, and how they empower their employees to create special moments across social media.
[00:23:21] - Kara chats about her predictions for the future of social media, what she's been most excited about working on with Southwest Airlines, and her ultimate career goals - including her best piece of advice for young professionals.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kara's episode:
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
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