Understanding the Creator Economy
This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet. She's on a mission to help regulate the influencer industry and educate digital creators on how to be respected and successful running a business as an influencer. Here's a peek at what we cover in this episode:
[00:04:19] - Kristen walks us through her nonlinear entrepreneurship journey, sharing a behind-the-scenes look at the launch of her blog and photography business, and how consistently offering the same advice around her learned experience in the influencer industry turned into a business of coaching creators and teaching them how to monetize their content.
[00:10:29] - Kristen shares what platforms she uses to promote her business and why newsletters are important. She also explains the process of starting her podcast and why she says "oversharing is underutilized" when it comes to promoting a show on social media. We also talk about the value of podcast listeners vs. social media followers.
[00:26:01] - We chat through how setting aside a small budget to play around with is going to be the key to success in 2023.
[00:27:20] - Kristen shares PR tips for individuals and brands looking to land placements and why she recommends following journalists on Twitter and LinkedIn to build relationships and assert your expertise on those platforms.
[00:29:51] - Kristen shares her unique insight into what a creator looks for in a brand when evaluating an influencer partnership, and how to be a brand that creators want to work with again and again.
[00:33:11] Kristen sheds light on the importance of hiring a team, and how she's able to wear so many hats without getting burnt out.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kristen's episode:
Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google
Top Tips for Creatives | Lisa Meyer of Beekman 1802
Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
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