Telling a Cohesive Brand Story

Podcast

Mar 2

This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of food and beverage branding and marketing. If you know us, you know we're obsessed with a great brand suite, so chatting with Melissa and getting a behind the scenes look at the industry was such a treat!

Here's a peek at what we cover in this episode:

[00:05:48] - Melissa shares her journey developing the FoodxFeels creative studio, focusing on food photography and consulting in the culinary and hospitality space.

[00:09:52] - Melissa explains how to infuse storytelling into your branding across the board, and how to make a launch successful with solid strategy and cohesive details.

[00:18:12] - Melissa uncovers how to improve your copywriting skills, perfect your brand photography (Check out photography resource Melissa mentions: phlearn.com), and create excellent experiential brand interactions.

[00:21:56] - Melissa talks about the process of getting out of a creative rut and shares her sources of inspiration when you're feeling "stuck."

[00:24:04] - Melissa shares how she's built her brand and podcast (Sunday Sauce), and the importance of not holding back on your ideas or full self, and knowing when to say "no" to projects that won't move you in the right direction.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Melissa's episode:

Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media

Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca

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Connect with Melissa: Instagram | foodxfeels.com

Check out the Sunday Sauce podcast!

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