Getting Innovative: Pitching and Launching New Content Strategies
Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.
Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.
It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality.
We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation.
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Other episodes you'll enjoy if you enjoyed Michelle's episode:
Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts
Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
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LINKS:
Connect with Michelle on LinkedIn
Check out Mr. Westfall's Craft a Brew
Listen to the Discover Universal Podcast
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