Networking 101: How to Build Real Connections That Lead to Real Opportunities
Networking doesn’t have to feel forced, fake, or transactional.
In fact, most of my best career moments—freelance gigs, consulting projects, creative collaborations—have all come from good old-fashioned networking. And thanks to platforms like LinkedIn, building meaningful connections is easier (and less awkward) than ever before.
So today, we’re breaking down how to network strategically, make genuine connections, and actually build relationships that open doors.
Plus, I’m answering a few of your Instagram DMs on this very topic.
“If I’m afraid to reach out personally… how do I even start?”
Reaching out to someone new can feel awkward. But here’s the truth: people love to talk about themselves… especially when you make it easy for them to do so.
Here’s how to approach it:
Look for a warm lead. Before sending a cold message, check if you have a mutual connection who can introduce you. A warm intro makes everything smoother.
Make it personal. No generic “I’d love to connect” messages. Reference something they’ve posted, written, or worked on. Show that you’re paying attention.
Keep it short and human. Try this:
“Hey [Name], I saw your post on [topic] and really appreciated your insight. I’m [your role] and would love to connect and learn more about your work.”
You don’t need a pitch. Just curiosity, authenticity, and a reason for reaching out.
“Any advice on networking if I’m just starting out?”
When you’re early in your career, it can feel like you don’t have anything to offer yet.
But here’s the mindset shift: networking is about what you can give, not just what you can get.
Start with peers and those just a few steps ahead. They remember what it’s like to be in your shoes and are often more willing to chat.
Be a sponge. Follow industry leaders, read their posts, show up in the comments. Learn before you ask.
Join the right rooms. Look for LinkedIn groups, Slack channels, or virtual events in your space. Get where the conversations are happening.
Offer small value. Even if you’re new, you can support others. Share an article, cheer on someone’s win, or tag someone in a helpful thread. Generosity builds relationships.
“Any tips for networking on LinkedIn?”
Here’s a strategy I love (inspired by the team at Creative People):
Follow first. Start by following recruiters or leaders at companies you admire. Don’t go straight for the connection request.
Engage second. Like, comment, and show up in their feed. Build familiarity before the ask.
Connect thoughtfully. When you finally do send that invite, reference something specific:
“Hey [Name], I’ve been following your content and really appreciated your post on [topic]. I’d love to connect and keep learning from you.”
Skip the spray-and-pray approach. Build an intentional network that reflects where you want to go.
