The Power of Podcasting for Your Marketing Strategy
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
The unique benefits of podcasting compared to other marketing mediums
The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
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