Local Marketing 101
This week, Erica and Cassie are joined by Teddy Cheek, Senior Director of Marketing at The Escape Game, for a peek into B2C (business-to-consumer) local marketing and a conversation on marketing team leadership. In this episode, Teddy shares what it's like growing a nationwide brand, how to utilize local SEO tactics for online exposure, and what qualities make for an excellent marketing professional. He also highlights The Escape Game as a killer place to build a marketing career, and explains how you can join in on the fun!
Surprise for you! Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023
Here's a peek at what we cover in this episode:
[00:03:33] - Teddy shares his background in marketing, first joining Crowd Surf in Nashville then transitioning into his role at The Escape Game in 2016. He also talks through unique qualities that make a great employee.
[00:12:00] - Teddy explains how he and the team are currently marketing The Escape Game and how it differs from marketing a traditional product or service by having to balance the "hyper local" and the holistic brand. He then dives into local SEO tips and uncovers how to combat brand confusion, understand market variation, and master local marketing by measuring and exploring the complexities of your efforts with the help of tools like Local Falcon, Moz Local, Semrush, and Google Search.
[00:24:05] - Teddy shares why he loves working for The Escape Game and how he's building team chemistry by drawing inspiration from heist movies. He also lets us in on the vision for his team's growth in the near future and how you can be a part of it!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Teddy's episode:
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
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Connect with Teddy: teddycheek.com | LinkedIn
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