"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to: Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your audience in the comments sections on social Find success, in general, on Tik Tok Create work-life balance while working in the social media and marketing industries.

Grab a drink and listen in to our discussion with Zaria Parvez.

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Other episodes you'll enjoy if you enjoyed Zaria's episode:

Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly

Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google

Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast

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LINKS:

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