Video Content 101: Make it “Snackable”

Podcast

Oct 27

This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor. We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers. Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career.

Here's a peek at what we cover in this episode:

[00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey. He also gives great interview tips for anyone looking to get started in social media.

[00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers.

[00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint.

[00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals.

[00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

-----

Other episodes you'll enjoy if you enjoyed Adam's episode:

Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts

Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay

Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica

-----

Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

LINKS:

Follow Adam on Instagram

Connect with Adam on LinkedIn

Learn more about Sports Card Investor

Connect with Co-Host Erica on LinkedIn

Connect with Co-Host Cassie on LinkedIn

Follow Co-Host Erica on Instagram

Follow Co-Host Cassie on Instagram

Follow Marketing Happy Hour on Instagram

Follow Marketing Happy Hour on LinkedIn

Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly

Join our Marketing Happy Hour email list