Capture and Keep Audience Attention

Podcast

Nov 3

This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN. Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing. She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building relationships. Finally, she gives us a peek behind the curtain at ESPN's content and planning strategies to ensure they're maximizing their efforts across marketing channels.

Here's a peek at what we cover in this episode:

[00:04:20] - Nidhi walks us through her career journey thus far, from the film and production space into marketing. She also explains her current role in the live sports sector and what she's responsible for supporting as part of the marketing team at ESPN.

[00:06:54] - Nidhi shares some of her favorite creative projects and partnerships she's had experience with during her time at ESPN.

[00:08:40] - Nidhi gives her best tips for keeping the door open to opportunities even after you leave a company and building lasting relationships in the workplace. She also provides fantastic insight on how to stand out in the interview process and then within your role.

[00:14:42] - Nidhi explores how her previous career experiences have benefited her in her current role, demonstrating how you can pocket experiences and knowledge today in order to advance your future career.

[00:17:58] - Nidhi dives into the importance of storytelling, and shares how to capture and keep your audience's attention within your content. She also pulls back the curtain to share planning strategies ESPN uses to ensure they're maximizing their efforts across marketing channels.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Nidhi's episode:

Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun

Career Advice That's Out of This World | Sylvester Placid of NASA

Top Tips for Creatives | Lisa Meyer of Beekman 1802

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