Small Business Social Media Advice

Podcast

Nov 2

This week, Cassie and Erica chat with Social Media Manager Cameron Norfleet Pivach. In this episode, Cameron shares unique advice for small businesses looking to start, grow, and maintain a community on social media.

Here's a peek at what we cover in this episode:

[00:03:23] - Cameron shares a peek at her career journey thus far, from working at Disney World to starting her own business, earning her MBA, and gaining experience along the way in social media for niche markets. She explains her passion for infusing compelling narratives into client messaging and how being personable online can help to build lasting relationships with your customers.

[00:16:19] - Cameron uncovers unique social media strategies that businesses with limited resources can implement that will make an impact, like becoming more discoverable by optimizing your presence on each platform, and measuring performance to ensure you're reaching your goals. She also shares advice on how to overcome creative burnout as a social media manager, and lessons learned in leadership from her time at Disney.

[00:30:23] - Cameron gives us her best advice around the constantly evolving social media landscape, and explains how small businesses can stay agile and adapt to new trends while staying true to their mission on social media.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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