Building an Engaging Brand on Social Media
This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross-platform strategies for social media teams and the career advice he wishes he would've taken sooner.
Here's a peek at what we cover in this episode:
[00:03:31] - Jack shares his 12 year background in social media, from starting in the agency space (leading social for notable brands like Beats by Dre, Spotify, and Verizon) to joining the creative strategy team at Twitch, all while tweeting his thoughts on the industry and ultimately landing a job with Morning Brew, writing about the work he's so passionate about. He explains how he built and launched the Future Social educational publication and is now building a media business around it as a full time writer, speaker, and consultant.
[00:07:22] - Jack shares his thoughts on Meta's Threads and his advice for brands after a month of playing around on the platform. He also discusses "unhinged" social media - with answers to questions like "how far is too far?"
[00:16:07] - Jack shares his experience growing his personal brand on social while building his business, and gives us perspective on the new surge of creators expanding beyond social and forming media businesses. He also shares an easy starting structure for building your personal brand.
[00:24:05] - Jack uncovers his ultimate tips for social media marketing professionals and reveals what he believes is the most important lesson to learn in your career.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jack's episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Growing a Community on Social | Karissa Widder of Kindred
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
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