Proof That Authenticity Drives Brand Success
This week, Erica and Cassie sit down with Lisa Mastela, founder of Bumpin Blends -
This episode is sponsored by Bumpin Blends: get 20% OFF with discount code MHH20
Here's a peek at what we cover in this episode:
[00:03:33] - Lisa shares her experience as a registered dietician, working for a scientific wellness startup, specializing in functional and medical nutrition and using food as a means to truly help people before "biohacking" was a thing, and the creation and mission of Bumpin Blends.
[00:12:32] - Lisa shares her experience in brand partnerships and collaborations with influencers and why they're important to the brand. Authenticity is the key, top priority is the quality of the product, so naturally found ambassadors/organic attention - Chrissy Tiegen, Amanda Kloots, Catelyn xx, Miranda Kerr. How they decipher what partnerships are the right fit for Bumpin Blends - examples of influencer campaigns that were stark contrasts,
[00:24:40] - personalization on the Bumpin Blends website - quiz, video pop up introducing the founder, journey building a site as a small business, represent heart and passion of the project on the touchpoint with the consumer, other marketing strategies that work - events, refer a friend/loyalty, email,
[00:31:27] - Lisa shares what's coming up for Bumpin Blends - launching in retail (available at Costco in the northwest now), tips for what to do when you feel burnout or hit the creative wall in the afternoon (Cookie Dough Bumpin Blends smoothie),
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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